- Follow our traditions, public relations plans, and guidelines.
- Try to be consistent.
- We follow through on our plans of action.
Keep updated records of contacts, posted flyers, Public Service Announcements (PSAs), etc.
- Remember that quality is better than quantity.
- Present a good image of recovery: punctual, appropriately dressed, and avoid using obscenities when we speak.
- Consult with members experienced in PI work before contacting the media.
- Do public information service alone.
- Abuse our precious resources. When we don’t complete a project, we create a negative image of NA.
- Present ourselves as the only spokesperson for NA.
- Accept contributions from outside our fellowship.
- State an opinion or take a stand on any non-NA or public issue.
- Give out personal information about individual NA members.
- Operate hospitals or recovery houses for addicts.
- Solicit or persuade others to join.
- Engage in or sponsor scientific research on addiction.
- Keep membership records or case histories of its members.
- Make medical or psychological diagnoses.
- Provide marriage, family, or vocational counseling.
- Provide monetary or social assistance.
- Provide or participate in primary drug prevention education.